What is the purpose of your website?
Do you want an e-commerce site? Or do you want to spread information? Do you want to showcase your talent and attract new clients?
Deciding the function you want your website to have is the first step to successful web content writing. Without knowing what you are aiming to achieve, you cannot create compelling content.
But writing styles for websites is not the same as that of an essay. How to use your website to influence your readers to take the action you want them to perform – buy your product or services, subscribe to your blog, and grow your business? Read on to find out.
What is website content writing?
Creating content specifically for websites is known as web content writing. This content can be blogs, articles, spreadsheets, infographics, anything that goes on your website.
After you decide what you want to achieve from your website, you can select one or more content types to convey your message to your visitors.
What should you consider when developing your website content?
What are your competitors writing on their websites?
Before creating content for website, you can research your competitors’ websites. It will help you identify industry trends.
- Go through as many competitor sites as you can.
- Make a list of the sections and subsections on their web portals.
- Make a note of their calls to action.
- Analyze their writing tone and figure out which, as an audience, you are connecting with the most.
After thorough competitor research, you will be able to finalize the types and style of content you want to present on your website.
Is your page SEO optimized?
Various resources are available on the internet about the basic on-page SEO techniques every webmaster needs to adopt to increase ranking in search engines. Find your keywords and use those in the main body as well as in the following SEO content elements:
Page title (the headline visible on the page) –
Preferably, start with your primary keyword or a number.
Subheadings (the copy that is formatted with H2, H3, H4, etc.) –
Break your text into small paragraphs and list them under relevant subheads. Try to include your keywords in your subheadings.
Title tag (the 50-60 character page title embedded in the code of the page) –
Remember to incorporate your main keyword in this element.
Meta description (the 150-160 character page summary embedded in the page’s code) –
Include keywords and end with a call to action.
Image alt tags (the text that describes an image and appears if the picture doesn’t load properly.) – You might discover some common search queries that you cannot use as keywords in your text due to grammatical and sentence syntax issues. You can use those search strings in the image alt text.
Hire website content writing services
Nobody knows your business better than you. So if you can create the content for your website yourself, it might convey your passion and dedication best.
But what if you are not sure about your own talents? What if you would rather focus on business growth and not spend time on competitor research, grammar correction, proofreading, and other critical aspects of creating content for websites?
Well, you always outsource! Hire website content writers from reputed content writing services and get expert assistance in creating content that drives your business growth.
How to write content for website?
The steps to creating compelling content are as follows:
Understand your audience – Know what your audience wants to read. Do they want to better understand the utility of your products or services? Do they want reassurance on why they should choose you over all other players in the market?
Use short, simple sentences – Think about how you will explain what you want to say to an 8th-grade student. And write accordingly.
Use active voice – Readers will connect with your message better.
Avoid jargons – You know all the technicalities associated with your industry well. But your prospective client might not. It is your job to educate them and not show off your knowledge using complicated terminology laypersons do not understand. The simpler you make the advantages of your product/ services sound, the better the chances of your prospects identifying their needs with your solutions.
Use images – Not only do these break the monotony, but they can also help your visitors visualize how your offerings can solve their problems and improve the quality of their lives. You can get free content for the website by using images that are free from copyright. Many websites offer such graphics.
The internet is full of resources, and fortunately, many of these are free! Invest some time in research, and increase your familiarity with web content writing. Keep it simple and straightforward. Increase visual appeal with images. Once you understand the basics, you are ready to publish your first website content!